Fresh, custom content is a huge step in your digital marketing strategy, but a new page on your website is only the beginning. When it comes to getting the word out on a new video, graphic, or page, knowing where to share your content is a critical step toward reaching new customers.
How to Share
YouTube is a great tool for all businesses to extend their reach into one of the most-used search engines on the internet. But in addition, you can also use these videos on your website to improve your existing pages with supporting content.
Just sign into your YouTube account and find the video that relates to your new page, then click “Share” underneath your account name. From here, click “Embed” and “Show More.” Depending on the size of your website you can make the video fit your page, but this can be edited and corrected as you go.
Copying the HTML code above the video and pasting it at the top of your page can make for a great visual, but be sure to add the code into the HTML side of the page rather than the plain text. Your website provider can help you find this option on your individual site, or in some cases even add the video for you.
Where to Share
Now that your pages are more user-friendly and visually appealing, you want to get as many eyes on your content as possible. While linking the page on your main navigation bar or on a commonly-used landing page will help, sharing your content to third-party and social sites is also an important step!
Let’s say you’ve built a landing page for a big event coming up, or you’ve written a blog about some new product news. Odds are, your brand has a number of social media channels: Facebook, Twitter, or even Pinterest to name a few. If you’ve managed to put together several interested, potential customers, why wouldn’t you share your latest news?
Copying a simple link and hitting “Publish” isn’t going to get you that many clicks. Whether it’s Twitter or Facebook, start with a strong call-to-action that makes a reader want to learn more. Show them what they can find on your site and why the information is of value to them. A quick, concise set-up with a prompt to “click to learn more” can go a long way for the interested customer.
This concept can also carry over to digital newsletters. Set up your blog or landing page, then offer a short teaser in the email followed by a link back to the page on your site. This short preview (or a similar call-to-action summary) can gain attention while still bringing the readers where you want them to go.
In the end, the goal of all your content is to bring potential customers to your website and direct them closer to a purchase. With the right social and sharing strategies, you can remove some of the guesswork for your users and get them one step closer to this final target.