With March quickly approaching, the industry is gearing up for the biggest automotive event of 2018—The National Automotive Dealers Association (NADA) Conference. 

Jam-packed with enlightening keynote speakers, workshops, and exhibitors, this conference will be the industry’s cant-miss event of the year—and Brian and Glenn Pasch will be there to share their expertise to help redesign your management process and stay at the forefront of the latest in automotive digital marketing with these dynamic sessions.

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Check out their General Session times below:

Who Sold It? A Discussion on Marketing Attribution with Brian Pasch

Dealers use dozens of marketing channels to grow sales and service. Explore multichannel versus last-click attribution, and how to inspect and rationalize marketing investments using new metrics that advance marketing strategy and increase ROI. Discover the dangers of last-click business decisions, and how to better analyze marketing partners and communication channels.

Schedule:
3/22/2018    2:30 pm – 3:30 pm
3/24/2018    10:30 am – 11:30 am

That’s not all—Brian will also be co-hosting a session with fusionZone Automotive CEO, Brett Sutherlin at Booth 2192C to talk about findings from their PCG Research Report and answer dealer’s questions about the website platform.

Schedule: 

3/23/2018    11:00 am – 12:00 pm
3/24/2018    2:00 pm – 3:00 pm

glenn-headshotManager-Employee Conflict: Secret Killer of Your Bottom Line with Glenn Pasch

Constant staff turnover, employees tuning out managers, managers burning through staff; such conflict costs revenue, so you’ll want to learn how to handle—and, more importantly, avoid—conflict between managers and staff. Create a team that works together and is focused on your main objectives.

Schedule:
3/22/2018    1:00 pm – 2:00 pm
3/23/2018    10:30 am – 11:30 am

If you want to leave NADA with the most effective techniques to connect with consumers, analyze your data, and train your team, you won’t want to miss Brian and Glenn’s sessions.

Don’t forget to add PCG Companies and Vistadash at Booth #2192C to your NADA plan to meet with our team of experts about our robust suite of digital marketing, consulting, and training services, as well as our marketing intelligence tool. Plus, if you pre-schedule an appointment with us, you’ll take home one of our highly demanded books and be entered to win our grand prize of two tickets to the Digital Marketing Strategies Conference in Napa Valley, CA in June!

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.