The 2018 National Automotive Dealers Association (NADA) Convention is right around the corner, and if you’re an auto dealer planning on attending this large-scale event, it’s best to go in with a game plan.

The conference kicks off Thursday, March 22nd, and the exhibit floor runs from Friday, March 23rd through Sunday, March 25th in Las Vegas. With thousands of sessions, products, and vendors to see, it’s crucial to start planning your experience to optimize your time at the show.

Four Tips to Optimize Your Time at NADA

[Check out the video on Auto Marketing Now by Brian Pasch!]

  1. Do Your Research. Whether it’s your first time at NADA, or you’re a returning veteran, it’s a mistake to go into this event blindly. With so much see, it’s best to do your research ahead of time and choose the companies or products that would be of highest value to your dealership. Browse the NADA website, read reviews on, or download PCG Research Reports, to determine your “must-see” list.
  2. Block out 30-Minute Appointments. Once you have your list of must-see products, you must also make a list of the NADA General Sessions and Workshops you would like to attend. Once you have chosen those, schedule 30-minute vendor appointments around those workshops, so that you get a balance of product demos and education.
  3. Create a Schedule (and stick to it!). Once you create your NADA schedule, stick to it! With so many things to see, it is easy to get sidetracked, but if you refer to your schedule, you’ll be reminded of what your goals are, and what is most important to bring to your dealership once you return.
  4. Wear Comfortable Shoes & Stay Hydrated! This is self-explanatory, but should not be taken lightly. While at NADA you will be walking around the exhibit hall, and talking to vendors, for the majority of the day. Wearing comfortable shoes and drinking water are essential to making NADA a positive experience. NADA-mobile-app

The best way to follow these tips and build your unique itinerary, is through the NADA Show Mobile App. With all these helpful features at your fingertips, you’ll have your personalized NADA Plan in the palm of your hand. For attendees who prefer to do their planning using a more traditional tool, MyPlanner also provides opportunities to create your profile, select workshops and general sessions, view exhibitor list, view an interactive floor plan, and more!

Don’t forget to add PCG Companies and Vistadash at Booth #2192C to your NADA plan to meet with our team of experts about our robust suite of digital marketing, consulting, and training services, as well as our marketing intelligence tool. Also be sure to make time to see Founder Brian Pasch, and CEO Glenn Pasch’s dynamic general sessions. Plus, if you pre-schedule an appointment with us, you’ll take home one of our highly demanded books and be entered to win our grand prize of two tickets to the Digital Marketing Strategies Conference in Napa Valley, CA in June.

Be sure to NADA Plan app and/or log into MyPlanner before heading to Las Vegas. We look forward to meeting you there!

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.