Whether you’re addressing a common customer question, chiming in on the latest news, or providing key information, we all know how important it is to be adding fresh, quality content to your site. When you’ve got something to say, though, it’s important to put it in the right place.
The key choice you need to make it whether you should be building a page or creating a post with the content that you’ve created. To make the right call, it’s important to understand the different purpose that each of these options serves and to focus on a few key factors.
Be Selective With New Pages
If you’re thinking of turning your content into a new page on your site, ask yourself: how important is this information? Many sites fall victim to overpopulating their main menu with pages that really don’t hold enough weight to be there.
Think of your site’s menu like your to-do list; if you mark every item on your list with a star, the stars don’t help you decipher what’s most important. The same is true if everything you write makes its way to your main menu. If you’re going to add a new page to the menu, it should be critical information that will still be relevant and important in the long term.
Consider the Calendar
Almost without fail, a time-sensitive topic should be addressed on your blog. Even if it’s important, there’s no need to bog down your list of pages with one that will be outdated in a few weeks or months. Instead, post a blog covering the details. You can always link to a blog in other content later on, if it’s relevant.
If you feel the information needs to be presented on a central page, consider updating an existing page to cover the topic. For instance, updating the content on your service center page to focus on seasonal services allows you to get that information front and center while also encouraging interaction with one of the primary pages you’re focused on building traffic for.
Cater to Your Audience
Pages should be centered around content that speaks to the bulk of your audience. Blog posts, on the other hand, might be a bit more targeted.
A page that focuses on the differences between buying and leasing a vehicle, for instance, is a solid addition to a car dealership’s financing pages. Content that focuses in on which option might be the best choice for a shopper under specific circumstances, though, would best be suited to a blog post. Of course, you would also want a link in the blog to take readers to the general buy vs. lease page for more information.
At the end of the day, posts and pages are both crucial to your site’s performance and play their own important, albeit unique, roles. The most important step, of course, is to get to work creating quality content. Once you have something to say and ensure that it finds its way to the write place, your audience will be eager to listen!
Need help creating quality content for your site or need strategic guidance and best practice? Contact PCG today!