Understanding how to get quality leads is crucial in order to properly execute your campaigns and drive traffic to your website. In order to do so, you’ll need to ensure the conversions you’re tracking are set up properly and are consistent with your digital marketing strategy.

When it comes to the automotive industry, the main leads you want to track are phone calls, lead form submissions, and chat/text completions. There are many different conversions that can be created in a paid search account. Creating conversions that consist of simply clicking on items on a page may not necessarily ever turn into a lead. Knowing which ones to track in order to create action is the key to quality.

Don’t Forget Google Analytics

It is also essential to link your Google Analytics account to your Google Ads account. Most third-party automotive vendors have the ability to send events directly to Google Analytics. By completing this step, you will be able to create goals from these events. These goals can then be imported into Google Ads so you track more quality leads.

Picking Proper Goals

Google Analytics goals allow you to track specific user interactions on your website. You can track website clicks, form submissions, chat initiations, and many more.  It is important to know which goals to track. You want to make sure you’re choosing the goal that will result in a follow up action, such as a lead form submission or the completion of a chat as opposed to the start of a chat.

A good structure will lead to more quality leads for your dealership. Have questions? The PCG SEM team has answers! Contact us today.

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