When it comes to content writing, there are two main goals: improving your search engine rankings to increase targeted traffic to your website and boosting the conversion rate of your website. So, how do you get there?
You might find yourself wondering how to accomplish these important overall goals, and without having strategies in place to guide and enhance your writing, you might never feel satisfied with the ending result.
If you’re unsure where to begin, don’t fret! Follow these simple yet powerful tactics, and you’ll be on your way to becoming the ultimate content writer.
1.Focus on the Main Objectives
As you write your next web page or blog post, keep in mind that each must have essential objectives, like a group of keywords to cover, a message to deliver, and a specific audience in mind. When you have these objectives in front of you, your writing will have a clearer direction and purpose.
2.Visualize Your Reader
Content can be written in a number of different ways depending on who the audience is. Before you begin writing your piece, envision a specific person you’re trying to reach. What’s the age? Job title? Gender? Where does he or she live? Etc. When you narrow your focus, the message you’re hoping to deliver will be more impactful, and more personal to the reader.
3.Align Your Tone to Your Target Audience
It’s not always what you write that holds a reader’s attention, but how you write it. Once a person visits your web page or blog, he or she might lose interest after the first few sentences if they’re not captivated or convinced.
Your tone can be formal, informal, solemn, playful, ironic, etc. Many writers might ignore this essential element because they’re too concentrated on perfecting their SEO content. However, this is the real flavor to your writing.
4.Keep Your Language Simple and Clear
Chances are, your reader isn’t coming to your page because he or she wants to analyze a Shakespearean sonnet. Avoid flowery language, complex metaphors, and most importantly, don’t show off the fact that you know “big words.” Not everyone has a high literacy level, so it’s better off that you make your writing easy for everyone to understand.
5.Always Include a Call-to-Action
Your audience should be motivated to do something by the time they have finished reading your content, and including a call-to-action is one way to tackle that. Remember, you’re trying to persuade your reader. So, use words that provoke emotion, give your audience a reason why they should take the action, and never be afraid to get a little creative!
When you begin typing away at the keyboard for your next piece of content, keep these key strategies in mind. But always remember, it takes practice, trial and error, as well as determination to discover the best strategies for your personal success as a content writer.