You’ve explored your goals, listed out your priorities, and formulated a strategy to help you achieve your goals. Now, how do you implement it? The first step can often be the hardest, especially when it comes to crafting content for your site or blog.
The most important part of starting any project is just that: starting. While that first step can be intimidating, everything starts flowing once you make the initial move to turn your ideas into reality.
Start Without Rules
If you’re having trouble starting, it’s best to let go of any notions you have about writing. Forget structure, forget paragraphs, even forget about sentences if you need to. Start listing out your thoughts on whatever topic fits into your strategy, even if they’re just bullet points for now. Once you have some pieces to work with, you can start to flesh them out and rearrange them into something that makes sense. For now, your goal is just to start filling up that empty page.
Play Your Strengths–or Let Someone Else Play Theirs
You may be the one who’s responsible for developing content that fits your strategy, but that doesn’t mean you have to do it on your own. Brainstorm with your team to expand on ideas, especially if you’re creating content that lines up with someone else’s specialty.
Other members of your team might not be comfortable writing content for publication on your site, but that doesn’t mean they can’t help you with outlining key ideas or specific tidbits like we talked about to help you get started. Your team has great ideas, so don’t be afraid to lean on them.
Put Your Reader First
The goal of your strategy is likely to increase your organic traffic, and that process can be just as organic as the phrase suggests. Creating quality content that gives readers what they need is your top priority; create something you’re proud of and will educate your audience, then optimize it for even better results.
The content you’re creating is meant to fit into your strategy, which means you should have a rough idea of other pages or blog entries on your site that are relevant to the topic. Accordingly, you shouldn’t have too much trouble linking back from your new content once it’s created. The result is a user-friendly, readable piece (which helps your reader) while linking to other relevant material (which helps your reader and your rankings).
Putting a new strategy into action doesn’t have to be work, especially when you’re writing the content that your readers are after. Open a new document, let the ideas flow, and you’ll be making it happen before you know it!