“How do I keep my business page active and relevant without constantly pushing my products in the Newsfeed?”

With Facebook now cracking down on promotional posts, this is the question many business owners and digital marketers are beginning to ask themselves. So let’s get down to business and uncover some of the best ways to keep your page active, without the sales push!

It’s Time to Get Personal

Bring in the personal aspect of the business. New buyers are usually so excited with their purchase that they want to share their experience. With their permission, take and post their picture on your page and give them an avenue to share their excitement.

Share community events that your business is involved in. It’s in our nature to want to help others, so your followers will most likely share posts that help others and your community.

If you’re having a food, toy, blood drive or fundraiser of any sort, be sure to share it on Facebook. Don’t forget to put in a call to action, like “Please share,” in your post.

Have a new employee? Post that as well. It gives your business a face – and the new employees and their families will most likely share the post, as well.

It’s Time to Get Visually Appealing

No matter the business, you can always find or take visually appealing photos that fans will like and share.

If you sell food, post appealing photos of a delicious platter. Post specials of the day, a room gushing with ambience and plated meals. Get creative. If you sell cars, show off your cars in local landscapes and close ups to show its best features.

Don’t be afraid to use multiple images in one post, though I suggest no more than three to four in one post. I’ve found that posts with multiple images seem to get more reach that posts with only one photo.

Become an Outlet for Information in Your Industry

If you are a car dealer, give your fans worthwhile information about cars: how to care for them, how to keep them looking new, what they are capable of, what fun can be had in them, what improvements have been made on the new models – the list goes on and on.

If you sell food products, give out some recipes, healthy food tips, quick and easy ideas for dinner or notifications when you’re having specials.

The days of the free ride on Facebook is over. If you are struggling to gain followers, it is time to start boosting posts and running contests!

Now that Facebook will not be sharing promotional posts, your page will now have to become what Facebook started out to be – a place to share information with your followers. Leave your pitches to Facebook ads and turn your page into a wealth of information – your local fans and customers will reward you for it!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.