Overall Traffic
Increased
109%
Pages Per Session
Increased
31%
Leads From Paid Search
Increased
3847 within a year
From the Client:
“The manufacturer increasingly has options that so far have been cookie cutter at best, and still do not measure up to the results we get from PCG. These bigger companies do not have a dedicated team to help our store meet our specific needs and I believe that is a major reason why PCG is so successful and in turn, is also why our store’s digital presence is so strong in our marketplace.”Darin Wade | Dealer Partner/ General Manager at Power Ford
Challenge
At the time Power Ford came to PCG, the dealership acquired their existing location and underwent a name change. Because of this, they needed to increase visibility for their brand while diverting anything linked to the previous location. That is where PCG’s work began.
Strategy
Beginning with a full website optimization and content building strategy, PCG increased Power Ford’s Google Page 1 ranking dramatically, leading to an increase in traffic to the dealership’s site.
Next, PCG developed an organic strategy around a small group of keywords that were not only important to Power Ford, but were also being targeted by local competitors.
Paid Search campaigns were also implemented to retarget in-market shoppers through banner ads and video content, while Pay-Per-Click (PPC) ads helped target their used car inventory, small local towns, service, and long-tailed keywords.
Results
In less than a year, PCG increased the number of keywords in positions 1-3 from 9 to 23, while organic traffic increased 90% in under a year.
In year two, PCG further increased top ranking keywords from 23 to 35, and organic traffic by 109%. These efforts—combined with paid advertising techniques—skyrocketed digital visibility, brand awareness, and lead traffic. In fact, paid search generated 3,847 leads (form completions and phone calls) throughout the year—all while costing under 20 dollars per lead.
Power Ford continues to work with PCG for unparalleled results and dedication.
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