Scottsdale
February 20
The Westin Kierland Resort & Spa
6902 E Greenway Pkwy
Scottsdale, AZ 85254,
Tel: (480) 624-1000
Book Your Hotel
Our Host hotel is currently full. You can reserve a room at the Holiday Inn Express Scottsdale North by using the link below, or you can book your own room at a preferred hotel.
https://www.ihg.com/holidayinnexpress/hotels/us/en/scottsdale/phxeg/hoteldetail
8:00 am
Registration Opens
8:45 am
General Session
“Who Sold It? How to Optimize Your Marketing Spend” – Brian Pasch, Founder, PCG Companies
9:30 am
General Session Expert Panel
Greg Sarkissian, Coulter Automotive Group Arizona
10:00 am
Breakout Sessions
“Setting the Tone!”- Tim Cox, CarNow
“The Holy Grail of Consumer Marketing: The Dealer’s Own Data” – Bryan Harwood, Outsell
“Maximize Website Conversion Rates as Mobile Traffic Breaks The 70% Barrier”- Brett Sutherlin, fusionZONE Automotive
10:45 am
Break
11:00 am
Breakout Sessions
“WTF is AI and how is it changing the car business?” – Mark Conner, LotLinx
“Digital Advances to Be Aware of in 2018” – Denise Casagrande & Kwasi Asare-Dark, PCG Digital
“Dynamic Product Ads and Facebook Marketplace – a tandem to social domination in 2018” – Sean Seltzer, Social Dealer
12:00 pm
General Session
“Connecting the Customer Journey From Start to Finish” – Glenn Pasch, PCG Companies
12:30 pm
Buffet Lunch
1:15 pm
Introducing the 2018 Digital Marketing Playbook – Brian & Glenn Pasch, PCG Companies
2:00 pm
Break
2:15 pm
Breakout Sessions
“The Holy Grail of Consumer Marketing: The Dealer’s Own Data” – Bryan Harwood, Outsell
“Maximize Website Conversion Rates as Mobile Traffic Breaks The 70% Barrier”- Brett Sutherlin, fusionZONE Automotive
“Dynamic Product Ads and Facebook Marketplace – a tandem to social domination in 2018” – Sean Seltzer, Social Dealer
3:15 pm
Breakout Sessions
“WTF is AI and how is it changing the car business?” – Mark Conner, LotLinx
“Digital Advances to Be Aware of in 2018” – Denise Casagrande & Kwasi Asare-Dark, PCG Digital
“Setting the Tone!”- Tim Cox, CarNow
4:00 pm
Closing General Session
“How Auto Dealers Can Use AI Today To Sell More Cars”