Who Sold It?
Wondering How You Can Optimize Your Marketing Mix? As advertising choice and complexity increases, business managers need to upgrade their knowledge on how to refine their marketing strategy to meet the sales objectives of their business. Learn how to increase Return on Ad Spend (ROAS)
Mastering Automotive Digital Marketing, 2017 Edition
Mastering Automotive Digital Marketing is a dealership’s roadmap for success and the best defense against complacency. The content that Brian Pasch shares will compel you to change because the opportunities will be clear.
Selling Cars In The Digital Age
Outlines the structure, strategy, and processes needed to sell more cars in a time where a high percentage of consumers are using the Internet to research and purchase a vehicle.
Power of Connected Marketing
Potential customers will encounter your brand across multiple platforms, making a consistent and recognizable marketing message more important than ever. This dynamic guide will teach you how to maximize your marketing efforts by connecting your online, offline, and in-store messages.
2018 AWA: Research Report & Buyers Guide
The PCG Companies team has reviewed dozens of the most popular vendors and products available on the market. Written annually, the AWA Research Report and Buyers Guide is the ultimate resource for all dealers, especially those looking for new vendors and the latest technology available.