Non-Branded Organic Keyword Growth


From the client:

"PCG has been a great partner. Our results speak for themselves. The SEO work has always been well thought out and well communicated. I see continuous growth in our non-branded search and our traffic has never been higher."

Mitch Gallant | Dealer Partner/Director of Marketing & Communications at Capital Ford Lincoln


Capital Ford Lincoln began their partnership with PCG in May 2011 to take advantage of the digital space and leave their competition behind.

The Canadian dealership Capital Ford Lincoln had two objectives: to increase web traffic and to expand their market area. They recognized that a strong digital presence was key to achieving these goals, but didn’t know how to go about it.


  • Ongoing creation of original content
  • Well-optimized pages for targeted keywords
  • Constant research to identify areas of adjustment and refinement
  • SEO strategy, delivering consistent optimal results

This expanded their market share, ultimately generating more Web traffic.


Compared to store-branded keyword traffic, SEO non-branded keywords were up 42.06%, gaining visibility above and beyond the dealership’s name.

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